Developed with Nathalia Amatto Meireles for a branding class at Puc-Rio (Pontifical Catholic University, Rio de Janeiro) for Terra de Rudá, an organization whose nucleus of intervention is inspired by depth psychology and experience with the Sacred. Their mission is to create conditions for the development of human consciousness.
During this project we conducted research about the organization’s goals and project and conducted interviews with its members.
We helped clarify the pillars of the brand and developed a new identity and logo and designed digital communication materials.
